会展经济素以国家经济“晴雨表”和行业风向标著称,而会展经济则以会展旅游为依托。本文阐述了浙江会展旅游发展具有的优势和面临的机遇,分析了浙江会展旅游存在的主要问题,提出了打造浙江省会展旅游品牌的思路与对策。 Convention and Exhibition economy known as the national economy “barometer ” and the industry benchmark, while the convention and exhibition economy is based on MICE tourism. This article expounds the advantages and opportunities that MICE tourism has in Zhejiang. It analyzes the main problems in MICE tourism in Zhejiang, and puts forward the ideas and countermeasures to build MICE tourism brand in Zhejiang Province.