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一个默默无闻的新企业,如何运用关系营销成为行业中的龙头企业? 一、面临的难题A企业是北京中关村一家典型的生产高技术复杂设备的工业品企业,其产品主要应用于航天行业、真空开关管等行业的密封性检测。虽然这个行业同类厂商数目不多,但竞争相当激烈。业内有领头企业 B 公司凭借本土优势,以相对国际知名企业较低的价格,占有60%的市场份额,其他40%为几个国际大企业和国内其他小企业瓜分。A 企业分析自己产品的
An unknown new business, how to use relationship marketing to become the industry's leading enterprises? First, the problems facing A business is a typical Beijing Zhongguancun high-tech complex production of industrial products company, its products are mainly used in aerospace industry, the vacuum switch Tubes and other industries of the tightness test. Although the number of similar companies in this industry is small, but the competition is fierce. Industry leader B, with its local advantages, occupies 60% market share at a relatively low price compared with internationally renowned companies and the other 40% divides its shares into several major international companies and other domestic small businesses. A business analysis of their products