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城市广播电视作为城市党委政府的舆论工具、城市社会的信息传播中心和居民日常文化生活的重要组成部分,在城市经济、政治、文化和社会建设中发挥着极其重要的作用。随着新兴媒体的迅猛发展,市场经济体制改革、文化体制改革的不断深化,我国城市广播电视媒体既面临新兴媒体迅猛发展的挑战,也面临自身体制机制不适应的挑战。城市广电媒体如何进一步深化改革,大胆创新,迎接挑战,不断提升核心竞争力,更好地发挥其在城市现代化
As a public opinion tool of urban party committees and governments, urban radio and television plays an extremely important role in urban economic, political, cultural and social construction as an important part of daily life of urban residents. With the rapid development of new media, the reform of market economy system and the deepening of cultural system reform, China’s urban radio and television media not only face the challenge of the rapid development of emerging media, but also face challenges that their own system and mechanism can not meet. How to further deepen the reform of urban radio and television media, bold innovation, to meet the challenges and continuously enhance their core competitiveness, and better play in the urban modernization