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十六届四中全会通过的《中共中央关于加强党的执政能力建设的决定》明确提出,要牢牢把握舆论导向,正确引导社会舆论,坚持党管媒体的原则,增强引导舆论的本领,掌握舆论工作的主动权。综观党的发展史和执政史,舆论引导始终是我们党夺取政权和掌握执政大权的重要力量,也理所当然是加强党的执政能力建设和衡量执政成效的重要内容。一、新闻媒体是党、政府和人民的喉舌这一性质,决定了舆论引导是加强党的执政能力建设的极其重要的方
The “Decision of the Central Committee of the Communist Party of China on Strengthening the Building of the Party’s Ability to Govern” passed by the Fourth Plenary Session of the 16th CPC Central Committee clearly states that we must firmly grasp the guidance of public opinion, correctly guide public opinions, adhere to the principle of the party in governing the media, enhance the ability to guide public opinion, Public opinion work initiative. Taking a comprehensive view of the history of the party’s development and the history of the ruling party, the guidance of public opinion has always been an important force for our party to seize power and grasp the power of ruling. It is also of course an important part of strengthening the party’s ability to govern and measuring its effectiveness. First, the news media is the mouthpiece of the party, government and people. This nature determines that guiding public opinion is an extremely important side to strengthening the party’s ability to govern.