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当前,微博已成为大学生获取信息、人际交往、展示自我、彰显个性的重要平台,这也对高校思想政治教育工作提出新的挑战.通过加强微博舆情正面引导、建立微博有效监管机制、推动微博形成良性互动、营造微博和谐网络环境等策略,创新高校思想政治教育工作方法,增强高校学生思想政治教育工作的实效性.","At present, micro-blog has become the students an important platform to obtain information, interpersonal communication, displaying self, individuality, it also poses a new challenge to the ideological and political education work. Through the strengthening of public opinion to establish positive guidance, micro-blog effective supervision mechanism to promote the benign interaction, create a harmonious network environment in micro-blog strategies, the ideological and political education method innovation in universities, enhancing the effectiveness of ideological and political education work of college students.