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2004年,央视少儿频道开始了节假日节目的特别编排,到如今的“特别播出季”品牌,少儿频道经历了特色包装、主题节目、大型活动三种资源整合模式的编排探索之路,取得了优异的收视成绩。然而,随着电视媒体的发展,受众对于节目的需求也不仅仅满足于收视,他们更渴望通过某种特别编排参与到电视制作中来,这一点对于那些对新鲜事物充满好奇心的少年儿童尤为突出。为此,少儿频道在“特别播出季”的探索上又开始了新的尝试。
In 2004, the CCTV Children’s Channel started the special arrangement of the holiday program, and now the “Special Broadcasting Season” brand and the children’s channel have undergone the exploration of the arrangement mode of the three kinds of resource integration modes featuring special packaging, theme programs and large-scale activities, Achieved excellent ratings. However, with the development of the television media, the audience’s demand for programs is not only satisfied with the viewing, they are more eager to participate in television production through a special arrangement. This is particularly so for those children and young children who are curious about new things prominent. To this end, children’s channel in the “special season” exploration and started a new attempt.