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每一座城市都是特别的,有着属于它自己独一无二的历史与风韵,城市形象宣传片是一类新型的电视广告片,能以影像的角度出发来向大众展现一座城市的特色与韵味,是一门广告艺术的同时,还能从某个角度向人们展示出一座城市的人文气息。本文首先概述了电视广告这门艺术的定义及其特征,简述了城市形象宣传片的分类,之后结合事例,对电视广告的画面及声音等典型造型进行了分析,最后简要介绍了城市形象宣传片的广告所承载的文化内涵。
Each city is special, has its own unique history and charm, the city image film is a new type of television commercials, from an image perspective to show the public a city features and charm, is a While the art of door advertising, but also from a certain angle to show people a humanistic atmosphere of the city. This article first outlines the definition and characteristics of the art of television advertising, briefly describes the classification of city image videos, and then combines examples to analyze the typical forms of TV commercials such as the picture and sound. Finally, it briefly introduces the city image promotion Cultural advertising carried by the film.