山东民俗文化因其传承性强、地域特点鲜明、影响广泛而成为山东民俗旅游的重要资源。凭借此资源优势,山东的民俗旅游享誉国内外,成为山东旅游业一个富有潜力的增长点。但在当前的民俗旅游开发实践中也出现了一些亟待解决的问题。本文在分析山东民俗旅游的特点、类型和山东民俗旅游开发现状的基础上,就目前出现的问题,提出一些有针对性的开发原则和解决对策。 Shandong folk culture has become an important resource for Shandong folklore tourism because of its strong inheritance, distinctive geographical features and extensive influence. With this resource advantage, Shandong’s folk-custom tourism enjoys a reputation both at home and abroad, making Shandong tourism a potential growth point. However, some problems to be solved have also emerged in the current practice of folk custom tourism development. Based on the analysis of the characteristics and types of Shandong folk-custom tourism and the current situation of Shandong folk custom tourism development, this paper puts forward some targeted development principles and solutions to the current problems.