当前,我国的电视媒体正处于一个从“栏目时代”向“频道时代”转变的关键时期,频道竞争日趋激烈。被称为“第三世界”的地市电视台如何从自身实际出发,实施频道经营,构建频道品牌,已成当务之急。本文就此略陈管见,以求抛砖引玉。一、频道设置精确化这里所说的“精确”有它特定的含义,一是指设定的频道数量要精简;二是指频道定位要准确。我们知道,电视是一个技术含量大、设备投入非常高的传媒行业。一个台综合实力的强弱决定了它创办专业频道的能力大小。你能够设置经营多少个频道与你所具有的综合实力是密不可分的。地市台办台规模小、综合实力弱,在人力、物力、财力上都无法与中央台、省台相提并论。这就决定了地市台在频道经营上务必立足自身、量力而行、精办频道。去年七月前的有线无线合并,为地市台实现频道资源的重新整合,实施频道专业化提供了一次良好的机遇。但现实操作过程中遭遇的种种意外困难,并没有让先前设定的诸多理想完全化为现实,两台合并后的“集团”优势并没有充分发挥出来。这使得地市台的频道经营之路依旧十分艰难坎坷。然而,现实情况表明:目前,绝大部分地市 At present, the television media in our country is in a crucial period of transition from “column age” to “channel age”, and the channel competition is becoming increasingly fierce. The so-called “third world” how the city television station from its own reality, the implementation of channel management, channel brand building, has become a top priority. This article slightly Chen see this, in order to initiate. First, the channel settings are precise Here, the “precise” has its specific meaning, one refers to the number of channels set to streamline; the second is the channel positioning to be accurate. We know that television is a media industry with a large amount of technology and a very high investment in equipment. The strength of a Taiwan comprehensive strength determines the size of the ability to create a professional channel. You can set how many channels to operate and your overall strength are inextricably linked. The municipal Taiwan Affairs Office Taiwan has a small scale and a weak comprehensive strength. It can not compare with the central government and the provincial government on the manpower, material and financial resources. This determines the city of Taiwan in the channel business must be based on their own, do what one can do, fine channel. The wired and wireless merger of July last year provided a good opportunity for the city market to reintegrate channel resources and implement channel specialization. However, the unexpected difficulties encountered in the actual operation did not completely complete the many previously set ideal and the advantages of the two combined “group” groups were not fully realized. This makes the city of Taiwan’s channel management is still very difficult and rough road. However, the reality shows that: at present, most of the cities