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众所周知,IBM是一家非常有名的大公司。它在中国零售业的知名度一直非常高,在全国大中城市最红火、最漂亮的商店里,你总能看到IBM的收款机,这已成为一个商业企业实力和品牌的象征。那么,IBM如何将零售行业的解决方案在中国推广?如何开展有针对性的营销策划?他的营销团队是怎样的?对此,记者采访了IBM零售行业市场经理兼“零售创新中心”(亚太区首
As we all know, IBM is a very famous big company. Its reputation in the Chinese retail industry has been very high. You can always see IBM cash registers in the hottest and prettiest stores in the nation’s midsize cities. This has become a symbol of the strength and brand of a business enterprise. So how does IBM promote the retail industry solutions in China? How to carry out targeted marketing planning? His marketing team is what? In this regard, the reporter interviewed the IBM retail industry market manager and “Retail Innovation Center” (First in Asia Pacific