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体育经济,是立足经营、生产角度,将大众体育生活和经济行为相结合,产生一系列经济活动。近些年来,随着市场经济快速发展,特别是申奥以来,我国体育经济呈高速发展态势,属于国民经济的新增长点。然而,我国体育经济起步较晚,体育经济领域和规模逐渐扩大。本文主要分析体育经济的发展制约因素,探讨相关发展对策。
Sports economy is based on business, production point of view, the mass sports life and economic behavior combined to produce a series of economic activities. In recent years, with the rapid development of the market economy, especially since the bidding for the Olympic Games, the sports economy in our country has shown a rapid development trend and belongs to a new growth point of the national economy. However, our sports economy started later, and the field and scale of sports economy gradually expanded. This article mainly analyzes the restrictive factors of the development of sports economy and discusses the related development countermeasures.