王益在《中国出版》1993年11期上说,美国出版业依据图书产品,销售市场的性质以及进入市场的方法把图书分成十类。所谓图书产品性质指的是图书的用途(一般阅读用还是供学校教课用,一般消闲用还是求知用),图书的制作和外观质量(硬皮书或软皮书);销售市场的性质指销售对象(读者);进入市场方法即指发行方式:出版社自办发行、直接销售、通过批发公司、书店等。 十类书:普通书籍、宗教书籍、专业书籍,大众市场纸皮书、图书俱乐部读物、邮购出版物、大学出版社读物、中小学教科书、大学教科书、预订工具书。 从美国的图书分类中,有些什么可供借鉴呢? 一,我们能不能试办图书俱乐部?图书俱乐部可以看作是出版业的一个部门,一种销售图书的方式,一条发行渠道。它20年代在美国兴起,80年代美国有各种类型的图书俱乐部150多个,会员达700 Wang Yi said in “China Publishing” 1993-11 that the publishing industry in the United States divides books into ten categories based on the book product, the nature of the marketing market, and the way to enter the market. The so-called book product nature refers to the use of the book (general reading or for school teaching, general leisure or seeking knowledge), book production and appearance quality (hard or soft book); the nature of the market means Sales target (reader); To enter the market means refers to the way of distribution: Press release, sell directly, through the wholesale company, bookstore and so on. Ten kinds of books: ordinary books, religious books, professional books, mass market paper books, book clubs, mail order publications, university press books, primary and secondary school textbooks, university textbooks, book reference books. What can we learn from the classification of books in the United States? First, we can try the book club? Book club can be seen as a department of the publishing industry, a way to sell books, a distribution channel. It rose in the United States in the 1920s. In the 1980s, the United States had over 150 book clubs of various types with 700 members