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中国于1992年开始了引进外国保险公司的试点工作,到1995年10月底,已有十几个国家和地区的77家保险公司在华设立了119家代表处。第一个获准在中国营业的是美国友邦保险公司。早年间友邦是从上海起家的,十里洋场,风光无限,解放后离去。自1992年友邦返回上海,忽地在上海市民,在中国保险业内掀起风暴——数千友邦业务员满街飞,打电话敲门递名片请你买保险。这种直销方式虽不是新发明,但新中国40多年没人这么做,于是便成了新的,一旦来了便惊了四邻。友邦公司几乎成了外国保险公司在中国的象征。友邦的业务突飞猛进,据人民银行上海市分行王华庆副行长说,去年上海市直销的个人寿险业务中,友邦占50%以上。友邦挑起直销旗帜,人保、太保、平保拍马直追,营
Since 1992, China began the pilot project of introducing foreign insurance companies. By the end of October 1995, 77 insurance companies in over 10 countries and regions have set up 119 representative offices in China. The first company approved to operate in China is American International Assurance Company. In the early years, the friendly nations started from Shanghai. Since 1992, when AIA returned to Shanghai and suddenly founds in Shanghai, it set off a storm in the insurance industry in China. Thousands of AIA clerks filled the streets and called to knock on the door and ask for your insurance. Although this direct selling method is not a new invention, no one in New China has done so for more than 40 years and has become a new one. AIA almost became a symbol of foreign insurance companies in China. According to Wang Huaqing, vice governor of People’s Bank of China branch in Shanghai, the business of AIA has been progressing by leaps and bounds. Of the personal life insurance business in Shanghai last year, AIG accounted for over 50%. AIA to raise direct sales flag, PICC, CPIC, Ping Pao flashed ahead, battalion