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湖南卫视的《超级女声》曾经掀起收视狂澜,央视的《同一首歌》成为大型广场歌会的典范……电视媒体不遗余力地操办这些大型活动,好处是不言而喻的:提高媒体影响力,吸引观众眼球,使商家投放广告。
Hunan Satellite TV’s “Super Girl” has set off a TV drama and the “same song” of CCTV has become a model for a large-scale square song. The television media has spared no effort to run these large-scale activities. The benefits are self-evident: enhancing media influence and attracting The audience eye, so that businesses advertise.