以2000-2015年国内的移动商务相关文献为研究对象,探索并识别国内移动商务研究的核心知识与研究热点。利用共引分析与共词分析方法,借助gCLUTO及Ucinet软件,分别对共现矩阵进行聚类与社会网络可视化分析,指出移动电子商务技术与应用、移动电子商务系统开发、移动商务商业模式及发展趋势、移动商务用户信任与接受行为、移动商务应用及模式创新、移动支付及移动运营商研究等六个核心研究方向,并探索了该领域研究热点的演化过程及发展动态。 Taking the domestic mobile commerce literature from 2000 to 2015 as the research object, this paper explores and identifies the core knowledge and research hotspot of domestic mobile commerce research. Using co-citation analysis and common-word analysis, using gCLUTO and Ucinet software, clustering and social network visualization of co-occurrence matrix respectively, pointing out that mobile e-commerce technology and application, mobile e-commerce system development, mobile commerce business model and development trend , Trust and acceptance of mobile commerce users, innovations in mobile commerce applications and models, research on mobile payment and mobile operators, and explored the evolution and development of research hotspots in this field.