随着中国的顺利入世，当今商业发展的国际潮流亦挟势而来。特许连锁经营作为连锁经营的高级形式，正在成为国内外企业寻求迅速复制式发展，实现低风险、低成本扩张。实现品牌、服务、信息共享优势的重要选择。一项最新的调查结果显示，京沪穗３地有一定经营规模的企业承包的负 With China’s smooth accession to the WTO, the international trend of today’s commercial development also relies on the potential. Franchised chain as a chain of advanced forms, is becoming a domestic and foreign enterprises seeking rapid development of replication, to achieve low-risk, low-cost expansion. Achieve the brand, service, information sharing advantages of an important choice. A recent survey shows that Beijing, Shanghai and Guangzhou Sui 3 have a certain scale of business contracting negative