奥运能在中国举行，是吾国吾民一大快事。同时它也给中国的各行各业带来了很多机遇。对出版而言，这意味着新一轮的出版热点将出现。但作为文化事业重要组成部分的出版，也许应当避免仅仅把奥运看成是一个出版的“热点”而已，而应发扬出版本身的社会与文化的优势，考虑考虑能 The Olympics can be held in China and it is a great event for my countrymen and my people. It also brings many opportunities to all walks of life in China. For publishing, this means that a new round of publishing hotspots will emerge. However, publishing, as an important part of cultural undertaking, should perhaps avoid merely viewing the Olympic Games as a “hot spot” for publication. Instead, it should promote the social and cultural advantages of publishing itself and consider considering