后奥运时代,主流媒体价值突显奥运已经过去,但奥运带来的连环效应还在持续影响着整个中国经济。在今天这个媒体爆炸的时代,企业有太多的传播载体可以选择,各类媒体都在奥运这个大的传播机遇下,发挥了特有的传播价值。但是,当企业需要以相对低成本的投入,取得震慑市场的效果时, After the Olympic Games, the value of the mainstream media highlights the fact that the Olympics have passed. However, the chain effect brought by the Olympics continues to affect the entire Chinese economy. In today’s era of media explosion, there are too many media carriers to choose from, and all kinds of media have played their own unique value in spreading this great opportunity of Olympic Games. However, when enterprises need to obtain the effect of deterring the market with relatively low-cost inputs,