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作为一个广告学者和广告教育工作者,在我们多年的教学和科研工作中,有两件事情让我很苦恼：一是在各行各业的从业人员都为之奋斗的专业技术职称的评审中,广告行业没有；二是在高等院校和科研院所十分看重的中文核心期刊中,没有广告的专业期刊。前者导致的结果是,广告业没有专业技术等级,衡量广告人才
As an advertising scholar and advertising educator, in our many years of teaching and research work, I was upset by two things: First, in the evaluation of professional and technical titles for which practitioners in all walks of life have struggled, Advertising industry did not; Second, in colleges and research institutes are very valued Chinese core journals, there is no advertising periodicals. As a result of the former, the advertising industry has no professional skill level and measures advertising talent