央视已经从高调的招标,向低调务实的销售方式悄悄转变,不断地追求价值与价格趋于合理,追求稳定的、可持续的、能执行的增长,而不是虚高。未来,央视仍有很大的创新空间有待挖掘。央视招标低调走高央视招标今年表现得相对低调,但持续走高。今年招标现场资源少很多,大概40%的资源被挪到了签约认购。所以,如果单以现场的总额来评价央视招标,就不够全面。央视已经从高调的招标,向低调务实的销售方式悄悄转变,不能以招标现场的高低和总数来衡量央视2014年整体预售结 CCTV has quietly shifted from a high-profile bidding to a low-key and pragmatic approach to sales. It is constantly pursuing values ​​and prices that are more reasonable and pursuing stable, sustainable and enforceable growth rather than artificiality. In the future, CCTV still has a lot of room for innovation to be tapped. CCTV bidding low-key higher tender performance this year, CCTV relatively low-key, but continued to rise. This year the tender site a lot less resources, about 40% of the resources have been moved to the signing of subscriptions. Therefore, if the total amount of the scene to evaluate the tender CCTV, not comprehensive enough. CCTV has been quietly changing from a high-profile bidding to a low-key and pragmatic approach to sales. It is not possible to measure the overall pre-sale conclusion of CCTV in 2014 based on the level and total number of tender sites