聚焦中国汽车后市场开栏寄语:日前,关于中国企业遣车却不会卖车的言论传播于业界,这其实暗合着市场消费期待与市场现实失望的巨大反差。汽车营销的种种问题显然已成了制约行业发展的瓶颈。全面启动轿车市场是国家“十五”计划的重点内容之一,“入世”后局势的微妙变化,国家相关政策的宏观调控,中国汽车行业发展的现状及市场期待,这一切又同时表明这是一个可以大有作为的市场。——问题中常常恰恰暗示着商机;绝境或许正是催人奋起的平台。如何加强现代市场营销意识、迅速与国际接轨、从无序走向规范,从而有力支持汽车产业的健康发展?本栏目将组织业界资深人士,就汽车后市场的相关问题,诸如整车销售、配件分销、维修服务、技术培训及其他汽车相关延伸服务等进行深层探讨,热情欢迎业内外人士积极参与支持。——汽车产业的朝阳需要众力托起。栏目专业支持:万通集团 Focus on China’s auto market after the opening message: Recently, on the issue of Chinese enterprises but not selling cars will spread in the industry, which in fact coincides with the market expectations of consumer disappointment and the great disappointment of the market contrast. The various problems of automobile marketing have obviously become the bottleneck restricting the development of the industry. The full launch of the sedan market is one of the key elements of the national “Tenth Five-Year Plan”. The subtle changes in the post-WTO accession situation, the macro-control of relevant state policies, the current status of the development of the Chinese auto industry and market expectations are all At the same time that this is a market that can make a difference. - Often the problems often imply business opportunities; desperation may well be the platform to inspire. How to strengthen the awareness of modern marketing, quickly with the international standards, from disorder to the norms, which effectively support the healthy development of automobile industry? This column will organize industry veterans, on the automotive market related issues such as vehicle sales, parts distribution , Maintenance services, technical training and other car-related extension services to conduct in-depth discussions, and enthusiastically welcome the active participation of people from both inside and outside the industry. - The sunrise of the automobile industry need to be held up in public. Column professional support: Wantong Group