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我国自加入世界贸易组织以来,和国际上各个国家之间的联系日益加强。旅游业是随着我国走向世界之后发展较为迅速的产业。而酒店业又和旅游业有着紧密的联系,因此,酒店集团也获得了前所未有的发展。但是,国际很多著名的酒店集团企业也纷纷入驻国内,这给我国国内的酒店业的发展带来的巨大的挑战。锦江酒店集团在我国属于比较知名的酒店,其发展也面临着一些问题。本文主要讨论锦江酒店集团品牌的管理,希望为促进锦江酒店集团的健康发展提供建议。
Since our accession to the World Trade Organization, our relations with various countries in the world have been increasingly strengthened. Tourism is a rapidly developing industry as our country moves to the world. The hospitality industry has a close relationship with the tourism industry, therefore, hotel groups have also gained unprecedented development. However, many well-known international hotel group companies have also settled in the country, which gives our country’s domestic hotel industry’s enormous challenges. Jinjiang Hotels Group in our country are relatively well-known hotel, its development is also facing some problems. This article mainly discusses the management of Jin Jiang Hotels Group brand and hopes to provide suggestions for the healthy development of Jin Jiang Hotel Group.