商标是品牌的一张脸,好的商标可以宣传产品性能、特点,让接受者在视觉心理上产生特定的感受和联想。在商标的设计过程中,有些重要法则是可以遵循的。 追求用手画出来的品牌标志 标志设计的首要原则就是简洁醒目、容易记忆。纵观知名品牌,品牌标志都十分简单,可以用手立即画得出来。例如,麦当劳的“M”的金色拱门出现于70多个国 A trademark is a brand's face, a good trademark can promote product performance, features, so that the recipient in the visual psychology to produce a specific feeling and association. In the process of trademark design, some important rules can be followed. Pursuit of hand drawn out the first sign of the logo design logo is simple and eye-catching, easy to remember. Throughout the well-known brands, brand logos are very simple, you can draw it out by hand. For example, McDonald's “M” golden arches appear in over 70 countries