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随着链接分析发展遇到瓶颈,URL引用和网络标题引用的实证研究在国内外开始发展。然而,不同环境,不同时期,URL和网络标题分析的结果存在显著差异。为了探究URL和网络标题在不同环境中的各自网络特征,文章以“985高校”为样本,利用URL和网络标题共现分析法探讨了URL和网络标题共现数据在不同环境中体现出的特征。数据显示,两种类型数据在不同的环境中表现出不同的优点,结果表明URL共现数据更多地体现出高校实力的特征,而网络标题共现数据更多地体现出高校社会影响的特征。
With the bottleneck in the development of link analysis, the empirical research of URL reference and network title reference has started to develop at home and abroad. However, there are significant differences in the results from different environments, different periods, URLs and web titles. In order to explore the respective network characteristics of URLs and network titles in different environments, the article uses the “985 universities” as a sample to explore the co-occurrence data of URLs and network titles in different environments using the co-occurrence analysis method of URLs and network titles Characteristics. The data show that the two types of data show different advantages in different environments. The results show that the URL co-occurrence data more reflect the characteristics of college strength, while the network headline co-occurrence data more reflect the characteristics of college social impact .