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某著名企业 B 公司的新年大会上,营销总监 A 正在讲话:“……不要以为你们做营销很了不起,你们那些所谓的成功已经是历史啦!你们的经验,在我看来就一钱不值。你们必须……你们应该……你们不能……你们一定要……”这如果是电视剧中的台词,演起来一定可以很过瘾。但是,对听这番话的那些 B 公司的区域经理、办事处主任们来说,望着才踏入公司大门的这位营销总监,想着造就公司辉煌的昔日艰辛,一种不由自主的情绪在心底油然而生。不难想像,这种情绪很快就会弥漫升腾为一种强大的心理能量——拒绝,对这位营销总监的拒绝。正是诸如“拒绝—接纳”、“戒防—支持”、“厌恶—钦佩”、“敌对—合作”之类的心理能量,在企业日常运行中,影响着“总监”之类的人作为企业雇员的质量,改变着他们作为企业雇员的价值。
A famous company B's New Year's General Assembly, the marketing director A is talking: “... do not think you are doing marketing great, your so-called success is already history! Your experience, in my opinion a money You have to ... you should ... you can not ... you guys have to be ... ”This is a must-play if it's a line in a drama. But for those B's regional managers and office chiefs who listened to these words, looking at the marketing director who stepped into the company's door, thinking of the company's brilliant past, an involuntary emotion was My heart arises spontaneously. It is not hard to imagine that this mood will soon rise as a powerful psychological energy - refused, the marketing director refused. It is exactly such psychological energies as “rejection - admission”, “guarding - support”, “dislike - admiration”, “hostile - cooperation” and so on, affecting the daily operation of the enterprise The quality of employees, such as “director,” as corporate employees alters their value as employees of the business.