公益广告掀起车门媒体热潮本刊讯2006年6.26国际禁毒日期间,上海的马路上出现了大量印有禁毒公益广告的出租车,同时出现的还有以配合当前共创文明卫生城市,提倡交通安全出行为宣传重点的,由上海著名企业冠名的公益性广告。此次的公益广告首次出现在上海的出租车车门这一新的媒 Public Service Advertisements Set off the Door Media Fever This month, during the 6.26 International Anti-Drug Day in 2006, a large number of taxis with anti-drug public service advertisements appeared on Shanghai’s roads. At the same time, there appeared to promote the traffic safety by cooperating with the current co-creation of a civilized and healthy city. In the case of a publicity campaign, publicity advertisements titled by famous Shanghai companies are used. This public service advertisement first appeared in Shanghai as a new media for taxi doors.