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微博在旅游目的地形象推广方面亲和力强、宣传面广,已经成为网络营销的新热点。为综合评估旅游官方微博影响力,建立科学合理的衡量模型,本文以新疆15个地州市的旅游官方微博作为研究对象,运用因子分析法进行定量研究,为新疆旅游官方微博可持续发展提供决策依据。
Weibo in the promotion of tourist destination image affinity, wide publicity, has become a new hot marketing network. In order to comprehensively evaluate the influence of tourism official microblogging and establish a scientific and reasonable measurement model, the author takes the tourism official microblogging of 15 prefectures and cities of Xinjiang as the research object and uses the factor analysis method to conduct quantitative research, which provides the sustainable development of tourism official microblogging in Xinjiang Development provides the basis for decision-making.