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艺术设计是人们把预期的目的和观念以艺术的方式进行具体化的展现出来,也是对将要进行的经济行为所做的艺术化构想和筹划。河南淮阳“泥泥狗”作为一种民间艺术,利用现代设计手段把其从传统的民间手工艺品艺术传承发展为适合现代审美的文化消费品,在被人们消费的过程中所认识和认知,使其承载的文化渗透到人们生活之中的同时,打造出一条与市场经济相融合的完整产业链,逐步迈上产业化良性发展的成功之路,使这一传统的民间工艺品具有了更强大的生命力。
Art design is the embodiment of people’s anticipation of the purpose and concept of the artistic way to be embodied, but also for the economic behavior to be done by the artistic concept and planning. As a kind of folk art, Henan Huaiyang “muddy dog ” has developed from traditional folk handicrafts art inheritance into modern esthetic cultural consumer goods by means of modern design, which is recognized and recognized by people in the process of consumption At the same time, we can create a complete industrial chain that integrates with the market economy and gradually lead the way to the sound development of industrialization so that this traditional folk handicraft has More powerful vitality.