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凤凰卫视台最近播出一则耐人寻味的广告:著名学者、著名电视人王鲁湘指点山河,独白:“灵感来自5000年文明,激情来自万里河山。文化传薪火,实干闯未来——广东五叶神!”这是首例纯文化人出面的电视广告;这是一个富涵文化与力量的广告;这是一次文化与香烟、学者与实业的“无隙缝接”,引起文化界、广告界、商界的高度重视。文化传薪火!为香烟广告开辟了新的思路。
Phoenix Satellite TV recently broadcast an intriguing advertisement: well-known scholar and famous TV personality Wang Luxiang pointing mountains and rivers, monologue: “Inspiration from 5000 years of civilization, passion from the Wanliheshan. This is the first TV commercial to be made by a purely literate person; it is an advertisement of rich culture and strength; it is a ”seamless connection" between culture and cigarettes, academics and industry and has caused the cultural industry, the advertising industry, and the business community The height of attention. Culture spread fire! For cigarettes advertising has opened up new ideas.