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2013年,可以说是不少安防企业最难过的一年。从2010年开始,安防行业逐渐向高清化升级,大大小小的安防企业可谓是干劲十足。然而,2013年突如其来的价格战却让占行业80%的中小企业吃足了苦头。据笔者了解,今年以来国内市场上网络以及高清摄像机纷纷降价,品牌网络摄像机均价跌幅达12%,高清摄像机降幅更是高达20%-30%。品牌产品降价是行业竞争、市场整合的必然过程。这种“残酷”的手段,意味着中小企业需要更低的成本迎合市场需求,压缩了中小企业的利润空间乃至生存空间。但是,高清化、智能化带来的行业增长,使得安防市场依然呈现出一大批人涌入、一大波人退出的态势,安防行业正面临一次大洗牌,如何找到立足之地恐怕是今年众多企业想的最多的问题。
In 2013, it can be said that many security companies the most sad year. From 2010 onwards, the security industry gradually upgraded to high-definition, large and small security companies can be described as energetic. However, the unexpected price war in 2013 left 80% of the SMEs in the industry eating hard. As far as I know, since the beginning of this year, the network in the domestic market and HD camcorders have cut prices. The average price of branded IP camcorders has fallen by 12%. The HD camcorders have dropped by as much as 20% -30%. Brand product price cuts is the inevitable process of industry competition, market integration. This “brutal ” means that SMEs need lower costs to meet market demand, squeezing the SME profit margins and even living space. However, the growth of industries brought by HD and intelligentization makes the security market still show a large influx of people and a wave of retreats. The security industry is facing a major reshuffle. How to find a foothold is probably due to a large number of this year Most companies think the problem.