在中国数量庞大的制药企业中,有这样一群“跟跑者”:他们致力于一个并不是大热门的专业领域,在这个领域中已经有赫赫有名的领军品牌运作数年;在他们进入此市场时,并不想一举超越前人,而是采取了一种“跟跑”的策略——在产品开发和推广上,借鉴了领头羊的品牌影响力和策略攻势,辅之以自己独特的营销策略,精耕细作,并日渐成为该领域一支不容忽视的新军。紧急避孕药市场有毓婷专美,抗视疲劳眼科用药市场有润洁在先,后定诺和E洁被笼罩在大品牌的光环之下,聪明地选择了这种“跟跑”的姿态。 Among the largest pharmaceutical companies in China, there is a group of “followers” who are committed to a not-so-hot professional field in which well-known leading brands have been operating for several years; as they enter the market , We did not want to surpass our predecessors in one fell swoop. Instead, we adopted a strategy of “follow-up” - in the product development and promotion, drawing on the leading brand influence and strategic offensive, supported by our own unique marketing strategy , Intensive, and gradually become a new army in the field can not be ignored. Emergency contraceptive market Yuting beautiful, anti-fatigue eye ophthalmic drug market Yunjie first, after the promise and E Jie was shrouded in the aura of big brands, cleverly chose this “follow the run” gesture.