改革开放以来,随着经济、媒体的发展,广告已成为了人们日常生活中最重要的组成部分,越来越多的商家选择使用广告来宣传自己的商品、促使消费者购买,可是有时宣传的商品与广告所描述的不一致,这严重地损害了消费者和其他经营者合法权益、扰乱了社会秩序。然而传统的民事诉讼、刑事诉讼、行政诉讼并不能够对公益进行有效保护,笔者认为应该建立一套完整的虚假广告公益诉讼制度,切实加强对公益的保护。 Since the reform and opening up, with the development of the economy and media, advertising has become the most important part of people’s daily life. More and more businesses choose to use advertisements to advertise their products and make them buy. However, The inconsistencies described between goods and advertisements severely damage the legitimate rights and interests of consumers and other operators and disrupt social order. However, traditional civil litigation, criminal litigation and administrative litigation can not effectively protect public welfare. I think that we should establish a complete set of false public interest litigation system and strengthen the protection of public welfare.