论文部分内容阅读
在全国各大卫视占去了收视率大半壁江山的竞争局面下,地面频道在卫视的“大综艺”强压下面临着越来越逼仄的生存空间。在电视各地面频道面临巨大生存压力的局面下,形势尚好的浙江电视台民生休闲频道在频道形象的整体包装上,进行了一些成功的探索。一、民生休闲频道基本面定位及主持人的整体形象包装民生休闲频道的频道形象宣传片主要围绕老百姓日常生活中“新闻需求(《1818黄金
In the country’s major TV accounted for the majority of the ratings competition, the terrestrial channels in the TV’s ”big variety“ under the pressure to face more and more cramped living space. Television channels in the face of tremendous living pressure under the situation of the surface, the situation is still good Zhejiang TV livelihood and leisure channels in the overall image of the channel packaging, a number of successful exploration. First, the people’s livelihood and leisure channel fundamentals positioning and host the overall image of the package Minsheng leisure channel channel image promo around the daily life of ordinary people ”news needs (1818 gold