文章以市场现有的春节儿童礼品包装设计为启示,分析了目前包装上存在的缺陷,在此基础上提出了一系列基于包装自身结构与造型的春节儿童礼品包装设计方案。此系列礼品包装设计综合了传统文化、儿童心理、礼品本质和绿色设计等多方面的因素,在体现中国传统文化的同时将儿童对礼品的生理需求与心理实践集于一体,展现了对现代包装自身特点灵活运用的设计魅力。 Based on the present packaging design of Chinese children ’s day for the Spring Festival, this article analyzes the defects existing in the current packaging and puts forward a series of design proposals for the Spring Festival children’ s gift packaging based on its own structure and shape. This series of gift packaging design combines many factors such as traditional culture, children’s psychology, nature of gift and green design. It reflects the traditional Chinese culture and integrates children’s physiological needs and psychological practice of gift, Design flexibility to use their own characteristics flexible.