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包装设计除了有保护商品、传达商品基本信息等基本功能,还有展现出其包装风格、体现民族精神面貌的作用。中国的包装设计,受来自世界许多国家风格的影响,有多样化发展的趋势,其中来自邻国日本的影响力比较大。日本包装设计在紧跟时代步伐、不断创新之外,也没有丢弃民族传统文化,相反从其传统文化中不断汲取各种能有效利用的元素,在新的形势下将其发展和弘扬。日本许多传统文化,多以中国文化为基础,从中国古代文化中借鉴而来。对日本包装设计进行研究,以中国传统文化为背景,以中国审美文化的形成与演变过程为参考,将有利于中国包装设计的发展。
Packaging design in addition to the protection of goods, basic information to convey the basic functions of goods, as well as demonstrate its packaging style, reflecting the national spirit of the role. China’s packaging design, influenced by the style of many countries in the world, has a tendency of diversification. Among them, the influence from neighboring Japan is relatively large. In keeping with the pace of the times and innovating continuously, Japanese packaging design has not discarded the national traditional culture. On the contrary, it draws various elements that can be effectively used from its traditional culture, and develops and promotes it in the new situation. Many of Japan’s traditional cultures are based on Chinese culture and borrowed from ancient Chinese culture. The study of packaging design in Japan, with Chinese traditional culture as the background and the formation and evolution of Chinese aesthetic culture as a reference, will be conducive to the development of China’s packaging design.