论文部分内容阅读
编者按在我们这些专业媒体的眼中,电视媒体节目的趋同化已经是老生常谈,趋势如此,很难不顺从,在这样的市场背景下,创新也许并不是最好的选择,就地挖潜,深化既有资源,高度贴近受众和广告主需求不失为一个有效选择。央视市场研究股份有限公司(CTR)认为:和实力雄厚的上星频道不同,省级地面频道的综艺类节目,不是追求豪华明星阵容,而是反映平民情感、平民才艺、平民故事的节目,这样既降低了成本,又增强了节目贴近性,能够更好地迎合本地观众的口味。山东综艺频道的成功之处就在于节目策划编排的民众化和参与度,这种所谓“贴地性”的最大不同是:让“快乐”在分分钟的状态下变得真实而舒适,有趣而心动,抓住痛点,焕发人性,
Editor’s note In the eyes of our professional media, the convergence of television media programs is already commonplace. The trend is so difficult to disobey. In such a market context, innovation may not be the best choice. Having resources that are highly relevant to the audience and advertisers is an effective choice. CCTV Market Research Co., Ltd. (CTR) believes that unlike the powerful Star Channel, the provincial variety program on the terrestrial channel is not a luxury lineup, but a program that reflects the feelings of the common people, the common people’s talent and the common people’s stories. It not only reduces the cost but also enhances the closeness of programs so as to better cater to the tastes of local audiences. The success of Shandong Arts Channel lies in the popularization and participation of program planning. The biggest difference between this so-called “affixation” is that “happy” becomes true in minutes Comfortable, fun and heartbeat, grasping pain points, glow of human nature,