随着社会进步和科学技术的不断发展,市场营销专业的发展前景呈现出良好的态势。但目前中职学校的市场营销课程教学大多偏重理论、缺乏实践,制约了市场营销教学的顺利开展。反思这些年来市场营销课堂教学中存在着种种问题,根据自己多年的教学经验.提出了一些解决这些问题的方法。 With the social progress and the continuous development of science and technology, the marketing profession’s development prospect shows a good trend. However, most of the teaching of the marketing courses in vocational schools at the present are more emphasis on theory, lack of practice, restricting the smooth development of marketing teaching. Reflecting on the existence of various problems in the marketing of classroom teaching over the years, based on my years of teaching experience, I put forward some solutions to these problems.