2008年首届主题为“观念突围、品牌智胜”晋商品牌文化发展高峰论坛在太原市委、市政府的指导下,在省市有关部门的指导下,在市委会的策划下如期举行。晋商的研究与争鸣,越来越深刻。山西品牌如何更多地走向全国继而走下向国际,是山西每个企业需要思考和探索的。 In 2008, the first theme of the project was “Immense Breakthrough, Brand Outreach, Smart Branding,” and the Shanxi Merchants Brand Culture Development Summit Forum was held under the guidance of the relevant provincial and municipal authorities under the guidance of the Taiyuan Municipal Party Committee and the Municipal Government. The research and contention of Shanxi Merchants has become more and more profound. How the Shanxi brand goes to the country more and then goes down to the international are Shanxi enterprises need to think and explore.