怎样使出版社在激烈的市场竞争中,处于不败之地?关键是搞好选题策划。作为一名编辑要策划好选题,首先自身要有比较广博的知识和编辑、出版的业务基础;要确切掌握本学科的发展动向;善于与知识界人士建立比较密切的联系;要活跃思路,能举一反三,不断想出新点子。在具体运作时,要抓住12个字,即“贯通上下,注视内外,瞻顾前后。”一.选题策划要贯通“上下”何谓“上下”?“上”是指中央的方针、政策、法令、号召。“下”是指广大群众的利益和需求。对这两头的信息要及时掌握,潜心分析,融会贯通。因为抓住了“上下” How to make publishing house in the fierce competition in the market, invincible? The key is to do a good job topic planning. As an editor to plan a good topic, we must first have more extensive knowledge and editorial and publishing business fundamentals; to accurately grasp the development trend of this discipline; be good at establishing close relations with intellectuals; to be active in thinking, Can learn from all sides of the past, constantly come up with new ideas. In the specific operation, we must grasp the 12 words, that is, “through the upper and lower, looking inside and outside, looking around and around.” A topic selection plan to go through the “up and down” What is “up and down?” “Shang” refers to the central guidelines and policies, Act, call. “Next” refers to the interests and needs of the masses. The two heads of information to grasp in a timely manner, painstaking analysis, mastery. Because of the “up and down”