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电信传媒的电话亭广告每天浏览人次已突破300万前一阵子聚会,大家聊起代沟,其中有个90后看着我说:我们之间整整有五代代沟!听完,我当场晕倒,转身请教朋友,现在的代沟到底几年算一代?朋友们的答案七七八八,由此我想起这个时代的多变性、多元化,也想起多元化的价值观背后一群群小众,改如何将一个信息有效地传递给他们?新媒体的出现让传播从单项走向双向,传播门槛的降低,传播主体的增多,传播内容的海量化,直接导致受众的注意力被切割的更为碎片化。这时一种信息的传达就需要更为精准,多媒体的整合、多元化的互动模式,将是未来传播的一个重要趋势。
TELE-TELE-TELEPHONE BROWSE ADDRESS Every day, the number of visitors to the telephone booth has exceeded 3 million. For a while, we talked about the generation gap. Among them, one looked at me after 90 and said that there was an entire generation of generation gap between us. After listening, I fainted on the spot and turned to consult My friend, now the generation gap in the end count generation? My friends answer seven thousand eight hundred eighty-eight, which reminds me of the era of variability, diversity, but also think of a diversity of values behind a group of minority, how to change a message Effectively passed on to them? The emergence of new media to make communication from a single to two-way, lower barriers to communication, the proliferation of the main body, mass dissemination of content, a direct result of the audience’s attention was cut more fragmented. At this moment, the communication of a kind of information needs to be more accurate. The integration of multimedia and the diversified interactive mode will be an important trend of future communication.