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旅游商品是旅游地信息的主要传播媒介,旅游商品的包装设计也在很大程度上对推动旅游经济的发展起到非常重要的作用。对旅游商品进行包装,可以增强旅游商品的吸引力、更好地满足游客的心理需求以及提高旅游企业的竞争力,包装设计过程中也存在一些问题,因此在对旅游商品进行包装设计时要体现其地方特色,要有精品包装意识,更要有文化内涵。
Traveling goods is the main media of tourism information, packaging design of travel goods to a large extent, to promote the development of tourism economy plays a very important role. The packaging of tourism products can enhance the attractiveness of tourism products to better meet the psychological needs of tourists and improve the competitiveness of tourism enterprises, there are some problems in the process of packaging design, so in the packaging design of tourism products to be reflected Its local characteristics, there must be a sense of quality packaging, but also have cultural connotation.