卖点必须是能够引起消费者或使用者注意、关注、重视,并使他们产生购买欲望的因素,一方面是产品与生俱来的,另一方面是通过策划想像、创造出来的。对农资经营来说,找到了卖点就是找到了销路。那农资产品的卖点应该是什么?如农药,农药光是为了灭虫除草吗?灭虫除草是农药基本功能,但不是使用者的根本目的,使用者的根本目的在于通过 Selling points must be able to cause consumers or users to pay attention, attention, attention and make them desire to buy a product, on the one hand, products are born, on the other hand through the planning and imagination, created. For agricultural operations, find a selling point is to find a sales. That agricultural products selling point should be what? Such as pesticides, pesticides just for pest control weeding it? Pest control weeding is the basic function of pesticides, but not the fundamental purpose of the user, the user’s fundamental purpose is to pass