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长沙《大公报》自诞生之日起,就以广告载体的形象出现,各类广告长期占据着该报近半的版面,这种商业模式很大程度上促进了当地经济的发展。同时,广告作为一种信息传播的形式,也承担着某种文化传播功能,对人们生活方式和价值观念的形成起着潜移默化作用。然而,不能忽视的是大量虚假、迷信广告的存在,给社会也带来了一定的负面影响。
Since its birth, “Ta Kung Pao” in Changsha has appeared in the form of an advertising carrier. All kinds of advertisements occupy nearly half of the newspaper’s pages for a long time. This business model has greatly promoted the development of the local economy. At the same time, advertising, as a form of information dissemination, also undertakes some function of cultural transmission, which plays an imperceptible role in the formation of people’s life style and values. However, it can not be ignored that the existence of a large number of false and superstitious advertisements has brought some negative impacts to the society.