连锁企业是现代商业企业的主要组织形式之一。企业通过连锁形式可以实现快速扩张和跨地区经营,实现规模效益,提升竞争能力,因此,采用连锁形式进行扩张已经成为商业企业的主要扩张方式之一。1990年底,广东东莞糖业烟酒公司创办了美佳连锁超市,成为我国第一家连锁超市,这是连锁经 Chain enterprises are one of the main forms of modern commercial enterprises. Enterprises can achieve rapid expansion and cross-regional operation through chain form, achieve economies of scale and enhance their competitiveness. Therefore, the expansion in a chain form has become one of the major expansion ways for commercial enterprises. By the end of 1990, Dongguan, Guangdong Sugar Alcoholic drinks and Tobacco Company founded Meijia supermarket chain, becoming China’s first supermarket chain, which is the chain