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2.0时代的DSP都必须具有三大特点:多屏整合,全流量和大数据。毋庸置疑,“2013中国第一届广告技术峰会”的召开和悠易互通DSP2.0产品的重磅发布,将是中国互联网广告产业从理念到实践的一次刷新和升级。多屏时代的程序化购买风起云涌大数据浪潮猛烈冲击整个互联网广告产业。而伴随移动互联网的迅速崛起,多屏流量接入的互联网数据更以几何级数激增,在此背景下,包含RTB模式的程序化购买开始风起云涌。作为中国多屏程序化购买引领者,悠易互通CEO周文彪在本次峰会上特意强调了程序化购买与RTB的差异。他指出,程序化购买的概念比RTB广得多,程序化购买包含
2.0 era DSP must have three major characteristics: multi-screen integration, full flow and big data. Needless to say, the convening of the “2013 China’s First Advertising Technology Summit” and the heavy launch of the easy-to-communicate DSP2.0 product will be a refreshing and upgrading of the Internet advertising industry in China from concept to practice. The multi-screen era of programmatic buying stormy big wave of data impact the entire Internet advertising industry. With the rapid rise of the mobile Internet, multi-screen traffic access to the Internet data more geometric series surge in this context, the programmatic purchase with RTB mode began surging. As China’s multi-screen programmer to buy the leader, You Yi interworking CEO Zhou Wenbiao at this summit deliberately emphasized the difference between programmatic buying and RTB. He pointed out that the concept of programmatic buying is much broader than RTB, and programmatic buying includes