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京东与网易宣布达成全面战略合作,共同推出“京易计划”。基于这个合作,未来网易新闻的用户可在阅读场景中直接享受京东提供的购物体验;而京东也可通过与网易的合作,在网易新闻的场景内实现更精准的广告投放和更高效的内容营销。具体来看,“京易计划”的合作主要涵盖三个方面:首先,京东在网易新闻上开设“京东特供”一级购物入口;其次,双方联手打造大数据平台,依托于个性化的用户数据帮助京东、京东的品牌合作伙伴以及京东平台上的商家实现精准
Jingdong and NetEase announced a comprehensive strategic cooperation, jointly launched “Beijing easy plan ”. Based on this cooperation, users of Netease News in the future can enjoy the shopping experience provided by Jingdong directly in the reading scene. Jingdong can also cooperate with NetEase to achieve more accurate advertisement delivery and more efficient content marketing in the Netease news scene . Specifically, the cooperation of “Jing Yi Plan” mainly covers three aspects: firstly, Jingdong opens a “Jingdong Special Supply” shopping portal on Netease News; secondly, both parties jointly build a big data platform, relying on Personalized user data to help Jingdong, Jingdong brand partners and Jingdong platform to achieve precise business