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地域文化作为宝贵财富,在历史长河中占据重要地位,是人类在生活、生产中积累、传承、升华出来的精神文明和智慧结晶。地方特色产品是能够代表和凝聚该地区特点的产品,与人们生活有着密切关系。地方特色产品的包装既能够将地域特色保留下来,也能够生动的透露出现代人的生活理念。本文将地方特色产品包装的现状、使用价值进行分析和研究,进而对包装定位进行初步探讨。
As a valuable asset, the regional culture occupies an important position in the long history, and is the spiritual civilization and wisdom crystallization accumulated, inherited and sublimated by mankind in his life and production. Local specialty products are products that can represent and condense the characteristics of the region and have a close relationship with people’s lives. Local characteristics of the product packaging can not only retain the geographical features, but also vividly revealed the concept of modern life. This article will be the local characteristics of the current status of product packaging, use value analysis and research, and then a preliminary study of packaging positioning.