一、促销概述促销即促进销售，是企业为了激发顾客的购买欲望，影响他们的消费行为，扩大产品的销售，而以人员或非人员的联络方式进行的一系列联系、报道、说服等促进工作。其主要作用有以下几方面：激发需求、促进购买，传递信息、扩大流通，有利竞争、改善服务。促销的... First, the promotion overview Promotions that promote sales, is the business in order to stimulate the desire of customers to purchase, affect their consumer behavior, expand product sales, and contact with non-staff or non-staff to carry out a series of contacts, reports, persuasion and other promotional work . Its main role in the following areas: stimulate demand, promote the purchase, transfer of information, expand circulation, competition, and improve service. Promotional ...