媒体应该是最具社会责任的群体。媒体的责任意识关乎受众的社会责任感,同时,这种责任也直接影响媒体自身品质。其实,这些道理有哪位媒体经营者不清楚?甚至还有不少媒体经营者就此著书立说了呢。我们姑且不论媒体对其他行业发展的社会责任的强弱问题,我们只想说说媒体的广告行业发展 The media should be the most socially responsible group. The media’s sense of responsibility concerns the audience’s sense of social responsibility. At the same time, such responsibility directly affects the quality of the media itself. In fact, which media operators do not know these truths? There are even many media managers who wrote this book. Let us not matter the strength of the media’s social responsibility for the development of other industries, we just want to talk about the media’s development of the advertising industry