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设计是一项有目的性的行为活动,是一种对生活体验的理解,透过设计语言及科学量产工艺手段协助顾客企业成长,并实现其战略意图。这些过程有赖于透析目标顾客的性价比需求。震旦家具设计中心(Aurora Design Center简称:A.D.C)在2005年推出经典大气的御天下主管桌系列,短短两年便成为北方内地和中资政府部门的主管桌形象代言商品。A.D.C主张“市场化的设计”(Marketable design),也就是需求概念可视化、概念产品化、产品商品化的整个设计过程。御天下便是在北方顾客需求清晰的调研反馈及尊重当地文化底蕴(Lifestyle)的创想下孕育而生。
Design is a purposeful behavioral activity. It is an understanding of the life experience. It helps customers grow and achieve their strategic intentions through the design of languages and scientific mass production processes. These processes rely on the cost-effectiveness of dialysis target customers. Aurora Design Center (A.D.C) launched the Royal Atmosphere Executive Desk Series in 2005. In just two years, it became the desk endorsement product for the northern mainland and Chinese government departments. A.D.C asserts that “marketable design” is the entire design process of visualizing concept of needs, concept of product, and product commercialization. Royal world is born under the creative needs of the north of the clear demand for research feedback and respect for local culture (Lifestyle).